Our VisionOver a century of community banking tradition inspires us to be a leading provider of premier financial solutions in our markets . . .
Franklin Financial's independence will enable us to demonstrate a true concern for the customer. A focus on developing complete customer relationships will permeate our culture. We will grow in existing markets and develop new markets by progressively integrating new with traditional products and services.
Our employees will be critical to our long-term success. They will exhibit a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously, and being active and visible members of the community.
Local decision-making, responsiveness and creativity will enable Franklin Financial to prosper amidst an intensely competitive environment that includes traditional and non-traditional financial services companies. We will create long-term value for our shareholders through quality double-digit growth resulting in superior financial performance.
Our MissionCreating long-term shareholder value by delivering the right financial solutions . . . from people you know.
Core ValuesWe, the employees, officers, and directors, are committed to the core values of integrity, teamwork, excellence, accountability, and a concern for the individual and community.